Consumers are rebelling against 'Star Wars' branded fruits and vegetables

 By 
Andrea Romano
 on 
Original image replaced with Mashable logo
Original image has been replaced. Credit: Mashable

If it's out there, it probably comes with Star Wars branding on it.

With Star Wars: The Force Awakens opening on Friday, the movie's name is everywhere, from toys to toothbrushes. And now, even your produce comes with a Yoda, Han Solo or a little BB-8 droid on the packaging.

According to press release from Disney, the fruit and vegetable branding is part of the company's "commitment to building healthier generations" -- while also promoting the new film.

"Supporting parents by offering healthy, nutritious options for their kids is of utmost importance to The Walt Disney Company and adding family-favorite Star Wars to our licensed fruit and veggies portfolio is a natural extension of our commitment in this space," said John T. King, vice president of licensing and consumables, Disney Consumer Products, in the release.

Whether they find it funny or annoying, people are definitely noticing the not-so-subtle changes being made on their apples, oranges, and other fruits and vegetables.

Kiddo wanted to pose with the Star Wars apple display at Randall's. Yes. Star Wars *APPLES* pic.twitter.com/L51zWfY25s— Susan Somers (@breathesgelatin) December 8, 2015

Hmmm which type of apples should I get? Oh good they have the #StarWars ones. pic.twitter.com/UkGTvGS7Ns— Julia Beach (@Chamelea) December 13, 2015

Can't wait for the Star Wars movie and love @SageFruit Star Wars' apple bags @NYProduceShow #celebratingfresh pic.twitter.com/YAUBCMKBfe— Eric Patrick (@cherrydude) December 2, 2015

Jaci and Kinsey eat Star Wars Apples® because they're f*ucking nerds lmak ahahahaha pic.twitter.com/Fh6bSQxmQx— John Toohey (@J2tellem) December 2, 2015

So my local grocery store is selling #StarWars apples. Interesting. Who knew Darth Vader liked pie? "I've got a bad filling about this..." #starwarstheforceawakens A photo posted by @colinbyrd on Nov 24, 2015 at 9:14am PST

Sarah gave me grapes and said she chose the one with yoda on them and proceeded to say "may the grapes be with you" pic.twitter.com/pRtiLurkNm— Madison Willard (@willard_madison) September 17, 2015

Yesterday I took pictures of myself eating grapes. Idk why. Probably because Yoda was on the box. pic.twitter.com/iVzNFgDKXM— Brianna Estrada (@bbbbestrada) September 10, 2015

Alright, it's definitely gone too far now. Oranges do not have the force. #StarWars #BadMarketing pic.twitter.com/ZtACSeuG3p— Kirsten Grimshaw (@kirstengrimshaw) December 14, 2015

Star Wars oranges, ice cream, & makeup. Now soup? You've gone too far @Disney. Pretty sure this isn't what Walt had in mind.— Jennifer (@Kittywink) December 14, 2015

@grantkirkhope I gave up when I saw Star Wars marketed bags of apples in the produce section at the grocery store.— Sesker9 (@Sesker9) December 14, 2015

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BONUS: I became a Jedi without ever watching the Star Wars franchise

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