Celebrities like Zendaya and Kate Winslet have had enough with the unrealistic images created by doctored images, so they want to show their fans what they look like without Photoshop.
Social media makes it easy to share unretouched photos, while other stars are demanding that ad campaigns remain Photoshop-free. Not to mention the fact that if you're caught doctoring images of yourself, people will notice.
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These celebrities want you to see them as they really are -- "flaws" and all.