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1-800-FLOWERS.com has launched a Facebook application that combines their existing loyalty program, Fresh Rewards, with activities users can participate in on Facebook to earn benefits with the retailer. Created by Loyalty Lab, the application allows users to earn points with Fresh Rewards for referring friends to 1-800-FLOWERS.com, making purchases, or showing off virtual versions of their favorite products.
Additionally, Loyalty Lab is working on applications that will allow Facebook users to buy the real version of virtual flowers, earn points when friends click links, and enroll users in sweepstakes. The company is looking to create similar applications for their other consumer brand clients.