![2.4M Web Clicks Prompt Chevy Sonic to Bungee Jump [VIDEO]](https://helios-i.mashable.com/imagery/archives/00CzysWgGp9a1Zg6mZfra2H/hero-image.fill.size_1248x702.v1647020348.jpg)
General Motors took the launching of the 2012 Chevy Sonic quite literally, sending the car careening off a cliff for web viewers.
The premise of the stunt, which started on October 19, and was executed by ad agency Goodby Silverstein and Partners, was that each time a visitor clicked on LetsDoThis, the car, which was balanced on a 90-foot structure made of shipping containers, would move a bit closer to the edge. (The progress was measured by a finger pointer that showed how many people had clicked.) After 2.4 million clicks, as you can see, the car, which was attached to Bungee cables supported by a hydraulic crane, survived the freefall.
If you're wondering, yes, these are the lengths you have to go to go get attention for a car launch these days.