Visitors to Amazon Wednesday have been greeted by an odd sight: The site has been redesigned to look exactly as it did 16 years ago, in 1999.
Amazon readily admits that the "new" design is just a prank at the top of the page and all the book, music and video recommendations on the site are related to April Fools' day. Clicking on any link, however, will bring you back to the current design.
Don't take this the wrong way, Amazon, but we kinda like this design. Can you keep it?
It's no wonder that Amazon is trying hard to make sure everyone know the redesign is a joke. Yesterday, the company launched the Dash Button -- a hardware button that lets you automatically order a product -- and a lot of people thought they had been pranked. We checked, and the Dash Button is real.