Foursquare Mayors Get 25% Off at Ann Taylor [Exclusive]

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Shoppers who check in to one of the company's eight New York City stores will receive 15% off their full-price purchase upon their fifth checkin and Mayors will receive 25% off their purchases of non-sale apparel and accessories.

The campaign is still in a trial phase. If successful, Ann Taylor plans to extend the promotion to its 279 stores nationwide.

Special discounts for Foursquare users is nothing revolutionary at this point, even among fashion and beauty retailers. Jimmy Choo, Sephora, Diesel and Cynthia Rowley have already run campaigns, and Oscar de la Renta is offering a free iPad clutch to the Mayor of its flagship store on July 17. Nevertheless, we were impressed by the size of the offer and the fact that Ann Taylor intends to offer the discount indefinitely, rather than for a short timeframe.

At the very least, the company has come a long way with social media since the conclusion of its blogger-related investigation by the FTC earlier this year. LOFT, another brand owned by the same holding company, also made headlines when its marketing team responded to Facebook Fans' requests to see photos of "real women" wearing LOFT clothing -- rather than models -- by modeling the clothes themselves. Since then, a number of fashion brands have followed suit by using staff to exhibit company clothes on their Facebook Pages.