It was announced on Friday that AOL, formerly America Online, has stopped selling online videos, and, instead, have teamed up with Amazon's Unbox service.
Just over a year old, it seems that AOL wants to shift all of its focus to the advertising business model, so has decided to remove its self from the competitive online video sales game all together. As of Friday, the AOL Video page instead displayed an ad for Amazon Unbox, the mega-retailer's digital download service, and directed consumers to go there for their purchases.
Amazon will share a portion of the revenues with AOL, but no numbers were disclosed. Also unknown was if the video segment of AOL had performed to expectations or not.
This is the second major coup for Amazon in the video war as of late. Back in September it was NBC who left Apple's iTunes Store to join with Amazon. Apparently Amazon isn't happy with just shipping millions of boxes a day any more.
(via AP)