Apple didn't just lower the price of the largest capacity Apple TV, they also quietly removed the 40GB Apple TV option from the site completely.
So what does this mean? Are new Apple TV units on the way? Other than changing the price and capacity, the hardware on the Apple TV has remained the same since the product launched in 2007. Apple introduced significant software updates last year, giving users more access to YouTube and Flickr content and the ability to watch iTunes movie and TV shows in HD.
AppleInsider dissected the new iTunes LP interactive content that premiered with iTunes 9 and found many indications that the content was formatted with the AppleTV in mind. Perhaps a new software update is around the corner.
Meanwhile, I highly encourage new Apple TV users to give Boxee a try, as it adds the ability to not only access web content from the Apple TV, but also play back files that aren't in one of Apple's specified formats. Apple TV is great on its own, but with Boxee, it's just completely awesome.