Apple's ultra high-end Apple Watch Edition smartwatch will have an ultra high-end price.
The company announced Monday that the 18-karat rose or yellow gold watch will start at $10,000 and go as high as $17,000. If that seems high -- well, that's because this is an item aimed at a slightly different consumer base than Apple's typical tech products. In fact, the audience for the Apple Watch Edition aren't technophiles but fashionistas.
As a result, Apple is working to sell the Apple Watch Edition, and its whole experience, in a very specific way. Apple says it will be available in "select retail stores."
The Apple Watch Edition with 18-Karat Rose Gold Case and a modern buckle will go for $17,000. Start saving now.