The company, which lists Dell, Intuit, Urban Outfitters and CA Technologies among its clients, received $13 million in Series C financing led by SingTel Innov8, the investment arm of Singapore Telecommunications Limited. In addition, Doug Merritt, a former management team executive at SAP, has become CEO of the company, replacing Mike Backlund, who will continue to work with Baynote as senior vice president of worldwide field operations.
Founded in 2004, Baynote is known for harnessing the wisdom of crowds to recommend products that a consumer visiting an e-commerce site is apt to like based on the preferences of other like-minded visitors. In recent years, however, Baynote has sought to broaden its services beyond reviews and recommendations to help personalize all interactions with customers across the web, social media and email.