The BBC will capitalize on Twitter's Amplify program by offering video clips within paid tweets, according to a report.
The BBC.com has created short videos dubbed "#BBCTrending" that will appear in users' Twitter streams this fall, according to AdAge. Representatives from BBC could not be reached for comment, but a Twitter rep confirmed the report.
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The videos will be distributed via the UK network's @BBCWorld account, which has 4.8 million Twitter followers. That reach will be amplified with ad buys.
The deal differs from other recent agreements with Viacom and Turner Broadcasting because those companies are using videos that have already run on TV instead of creating original content for Twitter, the way the BBC will.
Twitter introduced Amplify in May. The program aims to bolster second-screen viewing by highlighting possibly viral short video clips, like sports instant replays.