These four brands below have certainly dominated their social media avenue of choice. Whether it's on Twitter, Facebook, YouTube or Pinterest, these brands have reached massive engagement with their creative and moving campaigns. Take a look at these innovative brands below, and click through to the full story to read more. For more brands knocking it out of the park on social media, make sure to check out and follow the series.
1. Twitter: Bully
The film's path to theaters was a rocky one. Initially released for a limited audience on March 30, the documentary was slapped with an R-rating for strong language by the Motion Picture Association of America (MPAA). The appeal was denied, effectively blocking the film's opportunity to reach its target audience of tweens and teenagers. Filmmaker Lee Hirsch says he was devastated by the thought of his film not having the impact he hoped it would.
Then, a massive multi-platform campaign to bring awareness to the movie was launched by myriad sources, with Twitter entering as a main theater of activity.
2. YouTube: Carlsberg
If you're among a brave handful, you'll sit down anyway, wait patiently for the movie to start and ... receive thunderous applause and a fresh Carlsberg to toast your courage.
It's a simple premise that struck a chord with a lot of people. The video, released in September 2011, had 11 million views on YouTube as of early May 2012.
3. Pinterest: Jetsetter
4. Facebook: Sephora
So when the company's website makeover was ready for its close-up, the brand called on its beauty providers and a little platform called Facebook to engage fans and drive traffic to the freshly developed site.