Budweiser Invents New Sport [VIDEO]

Budweiser, which has been increasingly brazen in its viral marketing activities, appears to have invented a new sport: Poolball.

The game, introduced in this video aimed at the UK market, combines a 7-meter, Astroturfed pool table with soccer balls made up to resemble billiard balls. The rules are also the same as pool: You have to get the balls into the pockets, though you can't use your hands. (Your head is OK.) The idea is to combine a daytime sport with nighttime clubbing.

This is the second viral video for Budweiser within the last few weeks. The other, a military-themed spot, got attention from bloggers for its possible-but-unlikely gay subtext.