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Business 2.0, the magazine that covers start-ups and technology and market trends, may be seeing its last days.
While the general downward trend is seen throughout the printed media industry, Time Inc.'s seven year-old Business 2.0 could be seeing its last issue published as early as this September. So has the magazine's audience turned to the Internet for information, highlighting a catalyst in the shift for information dissemination? Not necessarily. While readership and subscriptions have remained steady in the past year, it's the advertising dollars that have taken the decline. Reports indicate that attempts to save the publishing company at large are resulting in attention being diverted away from Business 2.0.