In a company earnings call, CBS CEO Les Moonves is quoted as saying, "There are certain shows that will be sold on Apple for 99 cents."
It's not uncommon for networks to offer older shows at the discounted price, but Peter Kafka at All Things D writes that the context of the quote indicated that Moonves "is planning on changing his pricing structure on more than a one-off basis."
Moonves's statement taken at face value -- although he may have spoken too soon per an update to the original report -- has major implications for the entertainment industry and consumers alike. If one network reduces its prices, the likelihood that the others will follow suit is much greater. And if Apple can get TV shows down to $0.99, consumers will be much more likely to purchase the content. The price point is also more approachable to future iPad owners looking to consume their favorite shows regardless of their locations.