After you’ve cc’d Betty, everyone on the email thread is sent the link to what’s called the mailspace on the CcBetty site. In the mailspace, you’ll see the email thread itself, with tabs that break it down into its different parts. For example, there’s an “images” tab showing any pictures that have been attached, “places” that plots any addresses on a Google Map, and “links” that break out any URLs that have been shared.
As an email thread continues, so long as Betty remains cc’d, the contents will be added to the mailspace. On the mailspace itself, you can also do things like add an event, place, or a file, which will in turn notify everyone on the thread. One thing Betty can’t do however is go back in time and untangle your emails – if you cc her after 15 messages have flown back and forth, she won’t be able to organize them.
So what’s the ideal use-case for CcBetty? It seems like emails where multiple people are cc’d and multiple files are being attached is ideal. Additionally, company founder Michael Cerda (previously of Jangl) thinks there is a huge play with photo sharing, in that CcBetty turns photos that are emailed to friends into an online photo gallery with virtually no added effort.