Created by RedLever Studios and Emmy-winning producer Jonathan Prince, the eight-webisode live action/animated series will feature mothers living in a cul-de-sac as well as (animated) superheroes who join forces to fight their arch-enemy, Dr. Deconstructo.
The cast of the show includes Joey Lauren Adams, who is perhaps best known from Chasing Amy and Dazed and Confused, and Julie Warner of Doc Hollywood and Tommy Boy. Michael Barnett, who directed the HBO documentary Superheroes, directs the new Web series. To help market the series via social media, additional behind-the-scenes footage will run on a Supermoms Facebook Page, which hasn't been created yet.
RedLever Studios promises, in a statement, that the webisodes will "seamlessly" integrate product placement for Clorox products including Clorox Liquid Bleach, Clorox Clean-Up, Glad Trash Bags and Fresh Step Cat litter.