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Like AOL's more recently launched iPad newsreading app, Editions, Zite creates a personalized, magazine-like reading experience by filtering stories from your Google Reader, social networks and self-defined preferences. The more you read, the more finely tailored it becomes. It keeps note of the kinds and length of stories you click on, how long you’re reading them for — and, just as importantly, the stories you don’t click on.
Zite's existing CEO, Mark Johnson, will continue to run Zite day-to-day from its headquarters in San Francisco and report to KC Estenson, general manager of CNN Digital.