Joost is finally rolling out some advertising alternatives that have been expected for some time now, especially with the advent of its API offerings and inclusion of Meebo chat. The Coca-Cola's European Division has created the first commercial widget for use on Joost. It's called Coke Bubbles, and it's more interactive than most, when it comes to Joost users. You can choose the clip you'd like to share from Joost, and send it to other Joost users. Add a "bubble" note, and away it goes.
So what makes this better than other advertising widgets we've seen?
[img src="" caption="" credit="" alt=""]The customization for users. It's more of a way to promote the sharing of media you like, instead of promoting its own content. So it will be interesting to see if this is more appealing to users. It certainly lends itself to viral sharing more so than just a widget advertising an upcoming film. And in what looks to be a way to get in good with developers in hopes of creating more useful ad methods for online use, Coca-Cola has also partnered with Joost for Developer Days, an event that takes place in London, Amsterdam and New York.