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Online advertising network Collective Media looks to have used some of its recent funding for the acquisition of Personifi, and not for purchasing the domain name collectivemedia.com, as Adam O. previously noted, is a spam link site.
No matter. Collective Media, which resides at collective-media.com, has acquired Personifi to enhance its own behavioral-based advertising technology. The two companies have been working together since October of last year, which means that Collective Media must like what Personifi has to offer.
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