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Cupid's Lab is a mix of a social networking site and matchmaking service, in which the users themselves can choose to help their friends find a perfect soulmate. The service's biggest strength, claim the creators, is the fact that everyone can get involved: users who are already in a relationship can get involved as matchmakers, while singles can browse online personal ads, as well as communicate with other members, play games and join in fun activities.
Tobin Schwaiger-Hastanan, founder of Cupid's Lab, puts it this way: "It amazes me how it's easy for some to find a match and how difficult it is for others. Hopefully this site will make it easier for everyone." There's definitely some truth to it, although whether people who are already in a relationship will be eager to join a matchmaking site remains debatable.
Users can expect many more games and features in the future, says the founder, but mentions nothing specific. For now, you can join the site, either as a dater or a matchmaker, and see what they have to offer so far.