Apple could learn a little something about brand engagement from Denny's.
While Tim Cook attempted to unveil the iPhone 6, many live stream viewers experienced technical difficulties, specifically a colored test pattern screen that said "TV Truck Schedule," whatever that is. Naturally, Apple fans aired their grievances on Twitter.
Though pancakes have little to do with iPhones and technology in general, the restaurant quickly tweeted a Photoshopped response to the rainbow-colored screen, featuring Denny's "Dining Schedule" instead.
pic.twitter.com/QXDmcYk0JG— Denny's (@DennysDiner) September 9, 2014
Brands gonna brand.