'Digital Christmas Song' Celebrates Tech Life, Name-Checks Mashable [VIDEO]

 By 
Todd Wasserman
 on 
'Digital Christmas Song' Celebrates Tech Life, Name-Checks Mashable [VIDEO]

Each day, Mashable highlights one noteworthy YouTube video. Check out all our viral video picks.

It's hard to resist a video parody that mentions your publication, particularly one that tunefully celebrates the digital life during the holidays. Ottawa Tourism, you've got our attention.

Nick Iannitti, director of digital marketing for Ottawa Tourism, who croons the tune in the video, says he got the idea for a "carol for the digital age" a few years ago, but waited until last week to unleash it. Iannitti, a self-described "social media nerd" and theater geek says the video also subtly shows off the city of 1 million, which looks "very Christmas-y this time of year." The song is also a plug for Ottowa's tech-savvy community, which supports a RIM office as well as Shopify and Corel.

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