TV's Drew Carey has been continually upping his bid to secure the coveted @drew Twitter name, first pledging $25k and shortly thereafter upping it to $100k if he received 100,000 followers at his current @drewfromTV account by November 9. When the campaign began to spread like wildfire and that limit seemed easily achievable, Carey upped the ante yet again, pledging $1 million to LIVESTRONG if he could reach as many Twitter followers by the end of 2009, with the total donation to be "pro-rated" at a dollar per follower by year's end.
As if that weren't enough, the latest in the series of upped pledges basically seals a $1 million contribution to the LIVESTRONG foundation for its cancer-fighting work. Carey now promises to donate that amount once the combined total of both his and Livestrong's Twitter accounts reaches 1 million followers, regardless of the date. In other words, you can follow either @DrewfromTV or @Livestrong and ensure a $1 donation to LIVESTRONG once the total followers reach a million. The faster news spreads and supporters sign on to follow either account, the quicker the $1 million donation goal will be reached.