On the publisher side of things, Facebook has seen 2 million sites add Connect in the two years since its launch, Beard said. In fact, 10,000 new sites are adding Facebook Connect every day.
One prime example of the success of Connect is the cross effect it has on referring traffic to third-party services.
"Facebook is the number one referrer of traffic to Spotify," Beard said. The UK-only music startup has seen a fourfold increase in traffic from Facebook since implementing Facebook Connect earlier in the year.
During the discussion, Beard -- a former Googler -- also pontificated on why so many Google employees are migrating over to Facebook. "What's going on at Facebook right now is really, really exciting," he said. "We're at the center of shaping and defining what the web and what the Internet is going to look like over the course of the next number of years ... it's a fun place to work."
Beard also again denied the existence of the rumored "Facebook Phone," which has been repeatedly refuted, most recently by Mark Zuckerberg during Sunday's 60 Minutes interview.