The program teased the segment by noting that Zuckerberg "doesn't do much TV" and then asked, "So why is he inviting [GMA news anchor] Robin Roberts to Facebook's headquarters? What does he want to share that could save lives?"
Facebook reps could not be reached for comment on the announcement. The social networking giant has introduced tools of late that could be described along the same lines. In December, Facebook launched a program called "Lifeline" that let friends alert the company when their friends express suicidal thoughts. In that case, Facebook sends an email to the comment’s author directing them to a telephone hotline or a link they can click to start a confidential chat.
The company also introduced a suite of tools last March aimed a cracking down on cyberbullying.
In addition to Zuckerberg's appearance, Facebook COO Sheryl Sandberg is also scheduled to appear on GMA for an interview with Diane Sawyer to "discuss the personal stories that led to this new initiative and its goals," according to ABC.