After numerous rumors of a new round of funding, Federated Media has finally confirmed that it has raised $50 million from Oak Investment Partners. This is a minority investment on Oak Investment Partners' part, and supposedly brings the valuation of Federated Media to $200 million, as Mark has already mentioned in his previous coverage of the rumored funding some days ago.
To top things off, Oak Investment Partners' general partner Fred Harman will be joining FM's board of directors. The online publishing and advertising firm has been around for about 3 years, and heavily deals in display ads. And with some large clients under its belt, Federated Media has also been able to establish itself as a recognizable brand in its own right, having been founded by John Battelle and several other media veterans heading up the executive team.
No word on what FM's next steps will be, now that it's recent funding has been confirmed, but with a unique approach to author-driven "conversational marketing" and the company's promise that this additional funding will not change its relationship with its clients and publishers, FM is solidifying the ongoing activity in the social media advertising space.