Is the worst over for General Motors?
A new report finds that the company's brand perception hit rock bottom in mid-April, after the news of two separate vehicle recalls became public, but has begun to make a modest rebound, according to one researcher.
YouGov's BrandIndex polls 5,000 consumers daily online about their perception of brands. A +100 Buzz Score means a consumer has a positive view of a brand and -100 is negative. A score of zero means equal positive and negative feedback. The following chart shows GM's declining Buzz Score since the news of its two vehicle recalls hit in February:
As Ted Marzilli, CEO of BrandIndex, notes in a blog post, GM's drop wasn't as steep and as fast as Toyota's was after that carmaker's brake-related recalls in 2010. GM's perception appears to have bounced back a bit from its nadir, but "it's still in negative territory," Marzilli writes.
[seealso slug="car-recalls-2014"]