When you type in a query such as "movies for San Francisco CA" or "showtimes San Francisco," a list of nearby flicks will show up along with an option to watch their official YouTube trailers without leaving the results page. Click a button labeled "trailer," to the right of the title, and a preview will pop up. If you get tired of it or deem the movie unworthy, simply click in the black space outside of the YouTube player for the video to disappear.
Here's what your movie showtime search results now look like:
We've toyed around with the with the new feature, announced Thursday on Google+, and it's a pretty simple, smooth and and easy-to-use addition. If you want to visit the cinema but don't know what to see, it definitely makes choosing a movie easier. In fact, the value it adds after a quick test drive makes you wonder why no one thought of it sooner and how quickly other search providers will scramble to follow suit.