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Gorilla Nation, the online ads sales rep company, has added Panache's video ad delivery service to its repertoire, expanding the options it passes along to its customers. Panache's video ads are a bit versatile, offering static images, interactive ad applications, or streaming video ads that are supposed to be more engaging than pre-roll and post-roll ads that have become rather standard in the past year.
The good thing about this partnership is that it offers more multimedia advertising options for marketers. With companies launching their own ad networks now, it's imperative for ad brokers to evolve their service and change with the times. Gorilla Nation is doing just that, with its partnership with Panache.
Break is another video-sharing network that has signed on Panache for video ads. So you see that both ad brokers and independent ad networks are looking to the same tools in order to enhance their own ad offerings to marketers. The industry will continue to merge tools and services as the focus on multimedia ad options is refined.