Quick Pitch: Consumer Reports meets Yelp for the purpose of creating buying alliances on behalf of the consumer.
Genius Idea: Groubal is an advocacy platform that enables U.S. consumers to create online petitions and recruit others to their causes.
Find your bank's late payment fees unfair, or upset that you weren't compensated by an airline for a three-hour flight delay? Create a post on groubal and leverage your networks on Facebook, Twitter and elsewhere to build support and demand action.
Each month, groubal picks the highest-ranked petitions and brings them to the attention of corporations and industry leaders in the hopes of creating effective group buying alliances. It's the site's willingness to champion its users' causes that sets it apart from other online petition sites. It's not just a tool for formalizing complaints; instead, it helps users carry those complaints to achieve reform and develops a site community in the process.
What do you think of the platform? How do you generate support for your causes and complaints online?
Sponsored by Microsoft BizSpark