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San Francisco-based social network hi5 has taken $20 million in funding in a round led by Mohr Davidow Ventures. The site reports 30 million members and 200 million pageviews/day, making it one of the largest players. So why the lack of hype?
Speaking to the company a few months back, they defined themselves as an "international social network" - the features are fairly standard, but the trick was to regionalize more effectively than other sites. Major languages available include English, French, Spanish, German, Italian, Portuguese, Dutch and Romanian.
The fact that hi5 doesn't have all its users in English-speaking countries probably explains the lack of hype compared to Facebook, MySpace and Bebo.