In its latest ad, Honda is tracing out its evolution from a motorcycle company into a car maker -- and maybe into space -- one illustrated slip of paper at a time.
The company is debuting a two-minute commercial that follows its technological history from a rudimentary motorcycle made from a bicycle in a mechanic's garage to the iconic brand it is today through painstakingly arranged sketches filmed in stop-motion.
"This ad's really not about paper flipping -- it's about paper engineering," says Tom Peyton, Honda's assistant vp of advertising, in a behind-the-scenes video on the commercial's production.
Entitled "The Power of Dreams," the ad is set to debut during Sunday night's NFL game on CBS. Honda is also launching an interactive feature to go along with it, where site visitors can explore each of the vehicles featured.
The spot was directed by Oscar-nominated animator PES.