Today, they took another step in that direction with the launch of the Hulu: Watch Now Fall Premieres apps for Facebook.
The new app works much like CNN's integration with Facebook for the Obama inauguration, with the video playing on the page next to a widget for updating your Facebook status and seeing what other people watching the video are saying about it.
From the main Watch Now app you can check out any of this Fall season's premieres of popular shows like Fringe, The Office, Heroes, Family Guy, and more. You can stream them from the Facebook app as soon as they become available on Hulu, and see them side by side with what other watchers are saying.
There are also individual apps for each show, where you can watch new episodes of Fringe, Heroes, The Office et al throughout the season as it airs.
Fall Premier Events
Because it's not quite as interesting to be watching the shows perhaps asynchronously with others, Hulu is also scheduling specific events around the show premieres. You can RSVP for this coming Tuesday's Season 4 premiere of Heroes for example, to ensure that you'll have a number of other users online to actually enjoy the social TV experience with.