Inform.com, the news aggregating site, announced earlier this week its 16 new Publisher Services customers in a revamp of the site's services.
The new partners include Portfolio.com from Conde Nast, Newsweek, Boston.com, Men's Fitness, National Enquirer and Shape, and FinancialWeek, among others. Inform began nearly two years ago as an online portal for aggregated news content. As the service was far too complicated for the average user, Inform shifted gears and began to cater to other businesses with its Publisher Services product offering. See our initial review here.
This allows Inform to enable other sites to become powerful news aggregators, delivering relevant content to their own user base. So with the addition of 16 prominent publishing titles, Inform has more access to better content, gaining more value to pass along to its own clients.