As Instagram gears up to roll out ads in the coming months, many brands are winning on Instagram without putting money behind their content.
The Ellen DeGeneres Show is the most popular brand on Instagram with 3.04 million followers, with National Geographic trailing close behind with 3.03 million followers.
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Statista's chart shows the 10 most-followed brand accounts on Instagram.
In addition to entertainment and media properties, several fashion brands round out the top 10, including Victoria's Secret, Nike and Louboutin.
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