If you haven't noticed, the digital world has been completely transformed by interactive storytelling.
So in episode 2 of "Innovation Download," PepsiCo and Mashable Studios deliver a year-end roundup of some of the coolest developments in interactive storytelling, encompassing digital video, social media and real life activations.
The concept began with the popularity of the "Choose Your Own Adventure" book series in the 1970s and '80s, but the idea of dictating how a story plays out in front of you took on new life in 2015.
Of course, this renaissance didn't happen magically: Thanks to some innovative technology and visionary thinking from experience creators like Rapt Media, Audible and PepsiCo, audiences have never had more control.
And to bring this concept to life, the episode is completely interactive. You determine which direction the video takes.
But wait … there’s more!
Want to stay in the loop on the latest headlines? Keep your eyes peeled for more episodes of “Innovation Download” in the months ahead.