We first heard from Itsmy last month when it introduced something it called “the first social phone book.” Which of course elicits a been-done response. But really it’s about establishing social profiles within your friendly circle based on your contact list. Now the company is talking making user-generated video into something not only disregards PC use entirely, but that makes good money, too.
Looking at the Itsmy.biz page, it has grabbed considerable attention among mobile users in the UK and other parts of Europe, including its home state, but also shows names like Verizon, Sprint, and T-Mobile among carriers each netting six-figure traffic counts. That is also without official backing from those providers, which Itsmy sought for at CTIA in San Francisco last week.