Remember Jean-Claude Van Damme's epic stunt doing a split while standing between two trucks as an ad for Volvo? The martial arts master is back with an equally impressive ad for Coors Light.
This time, Van Damme is building an ice bar with his bare hands -- and feet, and pony tail.
It's a grueling task, but when you really want refreshment, just gotta take to the mountains and carve some ice yourself. Van Damme is up to the challenge, as you may have expected.
And if you need a refresher on Van Damme's Volvo split: