Pebble made headlines this week when it raised more than $10 million in just 48 hours on Kickstarter for its new smartwatch, Pebble Time.
There's no doubt the campaign has been a success, but it left many wondering why Pebble would be turn to a crowdfunding site in the first place.
In our live Hangout on Air at 2 p.m. ET on Friday, we discussed what makes a successful Kickstarter campaign and what happens when projects run into issues.
You'll hear from Mashable's senior tech analyst Christina Warren, tech editor Pete Pachal, business editor Todd Wasserman and MNML's Scott Wilson.