With the fastest growing Internet population in the world, everyone has their eyes on Latin America. As successful businesses look to expand, the rise of the Latin American digital consumer deserves strong consideration -- Twitter, Netflix and Waze are examples of businesses that have scaled in Latin America. And with the 2014 World Cup and the 2016 Summer Olympics set to take place in Brazil, big things are on the way for Latin America and its economies.
But beyond the economic investment in Brazil, the Latin American market has a strong digital footprint. The continent has 159 million consumers online –- a 21% increase from last year –- and 42% of these users are in Brazil, while 15% are in Mexico.
Even more surprising is the social media saturation in Latin America. An astounding 94.1% of Latin American Internet users are on social networks. The U.S., by comparison, has just 67% of Internet users on social networks.
The infographic below breaks down consumer trends in digital in Latin America vs. consumers in the U.S., including details on Internet adoption, the rise of ecommerce and rates of mobile usage.
