LG is gearing up to unveil a new line of smartphones that will be focused on sleek design.
The company will be revealing three smartphones under a new line called L-Style next week at the 2012 Mobile World Congress in Barcelona.
The Android-powered devices include the 3.2-inch Optimus L3, the 4.0-inch Optimus L5 and the 4.3-inch Optimus L7. The Optimus L3 will debut in the European market in March, while the other two devices are expected to become available in the first half of 2012 and will run on Android's latest mobile operating system, Ice Cream Sandwich (ICS) 4.0.
“Design is consistently the top or second most important factor for customers when choosing a mobile phone,” said Dr. Jong-seok Park, president and CEO of LG Mobile Communications. “With smartphones, we sometimes took a more functional approach to design but with L-Style we’re going back to our roots as a company focused on how our products fit into the lifestyle of our customers.”
L-Style’s design is comprised of several key elements, including a modern square-style for a comfortable grip, a seamless layout for a more intuitive arrangement of keys, design contract with metallic accents and a "sensuous slim shape" that naturally draws one’s attention, according to the company.