Months ago, when the Apple Watch began to make appearances on the wrists of celebrities, we thought we'd seen the most blinged-out versions of the device ever.
But rapper and actor Ludacris just raised the bar on tricked-out smartwatches with the mother of all diamond-encrusted, gold Apple Watches.
[seealso slug="apple-watch-reinvent-fashion"]
Posting a photo of his newly iced-out Apple Watch on Instragram, Ludacris wrote, "Just picked up the FIRST Diamond Apple Watch from my personal jewelers @iceboxjewelry just in time for the #teenchoiceawards2015 red carpet. Bout to have fun with this gadget!!"
Now this is #ludacris!!! Just picked up the FIRST Diamond Apple Watch from my personal jewelers @iceboxjewelry just in time for the #teenchoiceawards2015 red carpet. Bout to have fun with this gadget!! Go follow them on IG now and tell them Luda sent you! They have these on hand. About to pick one up for the wife too. Thanks @iceboxjewelry!! #apple #applewatch #iWatch #applewatchsport #gadget #diamond #gold #icebox #iceboxjewelry #atlanta A photo posted by @ludacris on Aug 16, 2015 at 4:41pm PDT
So yeah, it's kind of an ad for his jeweler, which probably got him a discount on the bling. But come on, look at that thing. This is the inevitable and insane Apple Watch overkill we were expecting when Apple began pushing the device as a fashion accessory.
And it's glorious.
We can now add Ludacris to a list of Apple Watch bling celebs that includes Beyoncé, Katy Perry, Pharrell and Drake, among others. But with this diamond-drenched Apple Watch, Ludacris may have just outdone them all.