It's a classic sports tale: A hefty fan takes off his shirt and shakes everything his momma gave him to "Turn Down For What" at an NHL game. He guzzles beer. A person in a bear suit joins the party. The two engage in some mildly NSFW getting down.
A few days later the video (seen above) hits the front page of Reddit. The general populace is left with more questions than answers.
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Before we go any further, please take a moment to make sure you absorbed that video in all its 49 seconds of glory. That thing made Reddit's front page Thursday for a reason, and that reason is sheer bizarreness.
Turns out the man in question is Kevin Schroeder, and he's a regular at Columbus Blue Jackets games. Fans know him simply and accurately as "Dancing Kevin."
People are cool with his antics -- mostly.
"I used to do a lot of nipple-rubbing, which I was told not to do anymore," he told SB Nation on Thursday.
"Which I completely understand. I think they're totally right. But I have to make a conscious effort not to do that," he said. "That's about the only thing I'm thinking about."
After all, this is not Vietnam; this is the National Hockey League, and there are rules.