As is the challenge with most web-based services, finding a more mainstream audience is a crucial, albeit tricky, element to growing the user base. So instead of trying to bring the mainstream to Mint, Mint's bringing their product to the mainstream with the help of My Yahoo.
Starting today, My Yahoo, the internet start page for millions of mainstream users, will support a Mint application that includes a balance-free view of a user's budget, spending trends, and account status with charts and graphics. The application will also show cash versus debt, investment performance, and categorized spending.
At first My Yahoo might appear to be a strange choice for the money-managing startup, but the relationship between Yahoo and Mint benefits both companies. As of now, Mint's app isn't available to any other start page, so Yahoo has something they can offer that Google and Netvibes can't. Mint, however, can now reach a broader audience with tools that make staying aware of one's financial well-being all the more convenient.
Are you a Mint user? Will you be using the Mint MyYahoo app? Let us know why or why not in the comments.
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