Mixpanel, a real-time web analytics and analysis service for understanding how users behave with web apps, has just announced a $500,000 angel investment round coming from three of the web's most successful entrepreneurs: Max Levchin, co-founder of PayPal and Slide, and Michael and Xochi Birch, the founders of Bebo.
The startup already has strong backing by the well-known seed investment firm Y Combinator, and this new investment, while small, will only add to that. Usually Y Combinator invests about $5,000 per founder to get them started.
Co-founder Suhail Doshi explained to me that the investment came about because Max, Michael, Xochi and their companies are known for their scientific, numbers-based approach to web traffic and building web apps. In Mr. Doshi's words, Mixpanel brings that analytical approach and toolsets and allows other companies to use it. Doshi also used to work for Max Levchin at Slide.