Google Has the Most-Followed Brand Page on Google+ [STUDY]

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The finding came out of a study from BrightEdge, which discovered that 61 of the top 100 global brands had a Google+ page the week after Google let companies create a presence on the social network. The list of the top 100 brands was based on Millward Brown's "Brandz Top 100 Most Valuable Brands" chart.

Perhaps not surprisingly, Google had the most-followed brand page on Google+, of the top 100 brands at least, with 65,000 followers at the time of the study. But high-profile brands like McDonald's, Coca-Cola and Verizon only had dozens of followers. Collectively, the top 100 brands had just 148,000 followers.

The contrast with Facebook, which has allowed brands to create Pages on its network for years, was stark. Ninety-four percent of the top 100 had a Facebook presence and 53% display a link to their Facebook Page on their homepage, the study found. Just 12% had a link on their homepage to their Google+ page. The only brand with neither a Google+ page nor a Facebook Page was Marlboro.