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MyBuys has raised $10 million in Series B funding. The company provides software to ecommerce stores that allows them to serve up ads and products based on your behavior – for example, tracking what you search for and showing related items during a future visit. The funding comes from Palomar Ventures and Lightspeed Venture Partners.
Behavioral advertising is becoming another hot area in the online marketing space, with Tacoda recently selling to AOL for an estimated $200-300 million.