Lastminute founders Martha Lane Fox and Brent Hoberman are joining forces again to create Mydeco, a site for helping people decorate their homes. Lane Fox and Hoberman have so far raised nearly $10 million in funding.
Mydeco is not yet live, but you can enter your email address to get news about mydeco and enter a contest to win a £1000 makeover for your troubled room. As mydeco is based in the UK, we're not sure if it will have a US version, as Lastminute does. With mydeco, Hoberman hopes to help users make the right decisions about their home's decor, and get validation from others regarding their taste, in order to avoid room style disasters. Lane Fox will act as mydeco's part-time director, and Hoberman is the company's executive chairman.
Lane Fox and Hoberman should have what it takes to create a successful company, as they turned Lastminute around, and survived the dot com crash after the travel planning site had gone public in 2000. Lastminute was acquired by Travelocity for $1.07 billion.
From what we can tell, mydeco will be along the lines of Curbly and HomeAndTell, both online communities providing resources, tools and feedback regarding home improvement and decorating.