The latest data from Hitwise reveals the big gainers during MySpace's power outage on July 22nd and 23rd. MySpace has 80 million or so users and 17% of US page impressions - so where did all those users go? Well, MySpace's market share of visits actually went up during the downtime, presumably because users were hitting the site more often. Of course, the number of page impressions fell dramatically, since users couldn't get past the temporary holding page.
But it looks like there were two big winners here: Google and Facebook. Google's impressions increased dramatically while Facebook experienced a noticeable boost in traffic. What's more, the Dating and Adult categories saw the biggest rise in traffic over that weekend - it turns out that MySpace is a dating site after all. Surprisingly, I don't see any mention of YouTube - it would be interesting to see if there was any change there, since it would confirm my assumption that the two groups overlap. (Update: Bill Tancer from Hitwise just sent me the YouTube graph, and it turns out they also saw a boost during the downtime).
For the backstory, see MySpace Down.
MySpace vs Google
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![[img src="" caption="" credit="" alt=""]](http://sale-online.click/wp-content/uploads/2006/08/googlemyspacelarge.png){kind=link}
MySpace vs Facebook
![[img src="" caption="" credit="" alt=""]](http://sale-online.click/wp-content/uploads/2006/08/myspacefacebooklarge.png){kind=link}